Buy Me a Matcha
Tokyo guide · October 2026

Matcha vs hojicha vs sencha

Walk into any café in Tokyo and the tea menu can look like a quiz. The good news: almost all Japanese green teas come from the same plant, and the differences come from how the leaves are grown and processed. Here's a simple guide to the ones you'll see most.

The main teas

Matcha (抹茶)

Shade-grown leaves stone-ground into a fine powder and whisked with water. You drink the whole leaf, so it's bright green, rich and higher in caffeine.

Hojicha (ほうじ茶)

Green tea roasted until brown. Toasty, smooth and low in caffeine, so it's a common evening tea and a popular latte.

Sencha (煎茶)

The everyday green tea in Japan: steamed leaves steeped in hot water. Fresh, grassy and slightly sweet.

Genmaicha (玄米茶)

Green tea mixed with roasted brown rice. Nutty and comforting, often served with meals.

Gyokuro (玉露)

A premium shade-grown leaf tea brewed with cooler water. Very smooth and savoury, with a deep umami taste.

Which one to pick

  1. Want the classic? Matcha, either as a traditional bowl or a latte.
  2. Late afternoon or evening? Hojicha, for the toasty taste with less caffeine.
  3. With a meal? Sencha or genmaicha, which many restaurants serve for free.
  4. Treating yourself? Gyokuro at a specialist tea house.

Ordering tips

The app

Find someone to share a pot with

Buy Me a Matcha helps you meet new people in Tokyo one at a time over a coffee or matcha. In English, friends only, free on iPhone.

  • Friends only, never dating
  • Everything in English
  • One person at a time, at a café you pick
  • Optional "Only women" setting
  • Free on iPhone
Get it on the App Store Not a dating app. Made in Tokyo.
A Matcha Plan card in a chat on Buy Me a Matcha: near Nakameguro Station, tomorrow

Questions people ask

What is the difference between matcha and hojicha?

Matcha is shade-grown green tea ground into powder and whisked, so it's bright green with more caffeine. Hojicha is roasted green tea: brown, toasty and low in caffeine.

Which Japanese tea has the least caffeine?

Hojicha and genmaicha are lower in caffeine than matcha, sencha and gyokuro.

Is sencha the same as green tea?

Sencha is the most common type of Japanese green tea, so when people in Japan say green tea, they usually mean sencha.

Where can I try good Japanese tea in Tokyo?

Specialist tea cafés and matcha cafés across Tokyo serve all of these. Our free Tokyo Matcha Map shows them by area.