Buy Me a Matcha
Tokyo guide · October 2026

How to order matcha in Japan

Matcha in Japan is easier to order than it looks. Most cafés in Tokyo have picture menus or English menus, and pointing always works. But knowing a few words helps you get exactly what you want, from a light, frothy bowl to a rich iced latte.

What's on the menu

Usucha (thin matcha)

Whisked with more water: light, frothy and slightly bitter. If a menu simply says matcha (抹茶), this is usually what you get, often with a small sweet.

Koicha (thick matcha)

Made with much more powder and less water, almost like paint. Rich and intense, and mostly served at specialist tea houses.

Matcha latte (抹茶ラテ)

Matcha with milk, hot or iced. Most cafés offer oat or soy milk, and many are sweetened by default.

Hojicha (ほうじ茶)

Roasted green tea: brown, toasty and low in caffeine. Great in the evening or if matcha tastes too grassy.

Useful words at the counter

  1. Matcha o hitotsu kudasai. One matcha, please. Add "latte" for a latte: matcha rate.
  2. Hotto / aisu. Hot or iced. Staff will often ask you this first.
  3. Amasa hikaeme de. Less sweet, please. Useful for lattes, which can be sweet.
  4. Oat milk / soy milk. "Ōto mirukku" and "tōnyū" are widely understood.
  5. Tennai de / mochikaeri. To have here, or to take away.

Good to know

The app

Find someone to share a matcha with

Buy Me a Matcha helps you meet new people in Tokyo one at a time over a coffee or matcha. In English, friends only, free on iPhone.

  • Friends only, never dating
  • Everything in English
  • One person at a time, at a café you pick
  • Optional "Only women" setting
  • Free on iPhone
Get it on the App Store Not a dating app. Made in Tokyo.
A Matcha Plan card in a chat on Buy Me a Matcha: near Nakameguro Station, tomorrow

Questions people ask

How do you say matcha latte in Japanese?

Matcha rate (抹茶ラテ). Staff will understand "matcha latte" in English too.

What is the difference between usucha and koicha?

Usucha is thin matcha whisked with more water: light and frothy. Koicha is thick matcha made with much more powder: rich, intense and mostly served at tea houses.

Is matcha in Japan sweet?

Traditional matcha is not sweetened and comes with a small sweet on the side. Matcha lattes are often sweetened, so ask for less sweet (amasa hikaeme) if you prefer.

Where can I find good matcha cafés in Tokyo?

Our free Tokyo Matcha Map shows matcha cafés across the city by area, with a Google Maps link for each one.

Is there an app to find someone to go to a matcha café with?

Buy Me a Matcha is a free, friends-only app for meeting people in Tokyo one at a time over a matcha or coffee, in English.